Course curriculum
-
1
Let's Get Started!
-
Welcome
-
We are all the same
-
Auditing Your Current Assets
-
Determine the perfect customer
-
-
2
Personal Before Business Growth
-
Old Vs New Business
-
Fixed vs Growth Mindset
-
Funnel Mindset
-
Dealing with Overwhelm
-
Dealing with Imposter Syndrome
-
Invisible ROI
-
Workshop: Top 10 Productivity Tips
-
-
3
Content Marketing: Audience Building
-
The Importance of Building an Audience
-
How to build your Audience
-
Choosing Your Content Format
-
Creating Your 12 Month Content Strategy
-
7 Principles of Great Content
-
Distributing Your Content Effectively
-
Planning & Creating Your Content
-
Creating Content Plan: Step By Step Workshop
-
-
4
Choose Your Funnel
-
What is a Funnel
-
Funnel Options
-
Case Study Funnel
-
Free Guide Funnel
-
Free Consultation / Offer Funnel
-
Webinar Funnel
-
Quiz Funnel
-
Choose Your Funnel
-
Your Funnel Becomes Your Business
-
-
5
Creating an Incredible Lead Magnet
-
What is a Lead Magnet?
-
Come Up With a Lead Magnet Idea
-
How to Create Your Lead Magnet
-
What Your Funnel Should Look Like
-
Creating a High-Converting Landing Page
-
Building Your Funnel
-
-
6
Laying Essential Groundwork
-
Laying your Funnel Groundwork
-
Installing Your Facebook Pixel
-
Setting Up Your Conversion Tracking
-
Setting Up Google Analytics
-
Creating Your Custom Audiences
-
Setting Up Your Facebook Saved Audiences
-
Ensuring We Have Everything Set Up Properly
-
-
7
Promoting Your Funnel
-
Promoting Your Funnel
-
The First 100
-
Intro into Facebook Ads
-
Building Your First Ad Campaign
-
Creating and Using Lookalike Audiences
-
Building Your Cold Audience Campaign
-
Get into this mindset
-
Where You Should Be Now
-
-
8
Convert Leads Into Customers
-
Add Your Offer Everywhere
-
Use Facebook Re-targeting Ads
-
Creating an Email Sequence
-
Adding a Video to Your Thank You Page
-
Using Google Analytics to Track Behaviour
-
Get Feedback From Audience
-
-
9
Elongate Funnel
-
Elongating Your Funnel
-
What Does This Look Like?
-
Setting This Up In Facebook
-
Three High Performance Examples in Facebook
-
-
10
Generate Huge Profit From Funnel
-
What's Next?
-
Making Another Offer
-
Creating a 7-Day Email Sequence
-
Cheap Leads Don't = Good Leads
-
-
11
WORKSHOPS & CALLS
-
22nd Sept
-
Customer Avatar Workshop
-
6th October Group Call
-
Sales Masterclass (20th Oct)
-
4th November - Top Tools
-
17th November - Facebook Ads
-
Group Call 1st Dec
-