Course curriculum

  • 1

    New Chapter

    • Once client pays -> Creating drive folder & sending the onboarding email

    • Creating the client Asana project & account manager initial email

    • New client admin -> ConvertKit, Client Tracker setup & other bits

    • Client completed onboarding -> responding to confirm (quickly!)

    • Arranging initial strategy call with the client

    • Booking calls with client using Zoom (or Google Meets)

    • How to do research for the initial strategy call

    • Performing the initial strategy call (live call recording)

    • Putting together client strategy (Game plan) - Pt. 1

    • Putting together client strategy (Game plan) - Pt. 2

    • Creating the Game Plan & requested peer review

    • How to perform a peer review (Keir reviews Game plan live recording)

    • Finalising & sending the Game Plan to the client

    • Importance of keeping the team updated

    • The Foundations stage on Facebook - Setting up the pixel, tracking, audience creation etc.

    • Setting up Aggregated Event Measurement on Facebook

    • Creative planning & writing brief to designers

    • Writing the initial copy drafts

    • Replying to Kiroku Game Plan email

    • How to perform a copy drafts peer review (Deni)

    • How to perform a copy drafts peer review (Keir)

    • How to perform a Google copy & keyword peer review (Gavin)

    • Reviewing & Finalising Copy After Client Comments/Suggestions

    • Creating the client campaigns on Facebook

    • Finishing the campaign & requesting captions for videos from Rev.com

    • How to perform a campaign peer review (Keir)

    • Creating the client reporting dashboard (using Oviond)

    • Sending client a walkthrough of their campaigns using Loom (Live walkthrough)

    • Adding the Rev.com captions to Facebook videos

    • Checking in on the campaign for first time

    • Allocating initial recurring tasks in Asana

    • Sending the first report email (3-4 days after launch)

    • Gav's review of Kiroku: What went well & didnt?

    • Writing the first weekly email